Synch has advised the owners of Formulate AB

Synch has advised the owners of Formulate AB in the sale of the company to RELEX Solutions. Formulate offers AI-based analytics to evaluate, predict, and plan retail campaigns for grocery, pharmaceutical, and convenience stores. The company’s customers report a 15% profit improvement on promoted items, 75% time saved per person per week on campaign analysis and forecasting, and a 20% increase in sales on promoted products.

RELEX is a hyper growth company that delivers cloud-based AI solutions across all retail functions and RELEX intends to offer a path to increased value built on a foundation of improved demand forecasting and supply chain optimization. RELEX customers leverage enhanced supply chain visibility to gain benefits by optimizing their customers’ strategies for space, allocation, workforce, marketing, and markdown, all within one unified platform.

Synch’s team consisted of Carl-Adam Drakenberg, Oscar Widén Einarsson, Amanda Espinasse and Emma Lindberg.

Synch offers legal services in four business areas – Advisory Services, Project & Transactional Services, Managed Services and Digital Services

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