TRY, one of the Nordic region’s leading communications groups, has acquired ABBY.WORLD as part of its continued expansion in Sweden. Through the transaction, TRY Stockholm and ABBY.WORLD will join forces to build a new generation communications house where creativity, technology and AI create value together for clients. The transaction represents an important step in strengthening TRY’s presence in the Swedish market and advancing its ambition to build a strong Nordic offering.
Synch provided thorough legal advice and attentive follow-up in every phase of the process. Bringing together Swedish and Norwegian legal structures takes real expertise, and their calm, hands-on approach kept the process on track from start to close. We're glad to have had them by our side as we strengthen our presence in Sweden.
Ingrid Holstad, CFO, TRY
About TRY
TRY is one of the Nordic region’s leading communications groups, with more than 350 specialists across creativity, strategy, technology, production, PR and AI. Through TRY Stockholm, the group has strengthened its position in the Swedish market and now continues its development through the combination with ABBY.WORLD.
About Synch
Synch is a business-oriented law firm with innovation and technology at its heart. Our mission is to bring calm to any legal question, no matter the challenge. We do this by using our curiosity to deeply understand our clients' challenges and fully grasp their needs, applying a combination of our knowledge, experience, and the best use of technology through advisory services and packaged solutions.
Synch Team
Synch’s team consisted of Jens Isakzon, Therése Gardström, Mathilda Nordmark and Jonathan Clauss.









